SMS marketing may be top of mind if you’re keen to test out some new marketing avenues this year. It’s a useful, affordable strategy that works across numerous age groups and industries and can be automated by helpful tech tools. You can personalize messages, target different customer groups in different ways, and utilize 2-way SMS campaigns to engage more with both current and potential customers. However, you’ll get more out of this strategy if you have a decent-sized database to …
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Technology is constantly changing the way we live our lives and interact with the world around us. When it comes to physical health, the case is no different. New and innovative forms of technology have begun to transform the way we are able to reach ideal states of health and wellness. Being aware of these exciting new forms of technology can help give you an insight into the world of healthcare and how it is evolving. Robot Nurses Yes, you …
Computer science, and indeed the tech industry at large is run by white males. Not only is problematic from an equity standpoint, tech jobs end to feature significantly above-average salaries, but it is also harmful to educational programs, and the industry at large. In this article, we examine where computer science currently stands in terms of diversity, how the situation has gotten to this point, and why change is important. The Situation Caucasians make up almost 70% of all computer …
These days, it appears as if the go-to-market approach is omnipresent. The term “PLG” has a lot of people scratching their heads. Here’s a crash course on the fundamentals. Customers are acquired, activated, satisfied, retained, scalable, and expanded via the use of a Product-Led growth (PLG) strategy or approach. When a firm’s marketing, product, customer success, and other digital-facing departments rally around Product Led Growth(PLG) DevRev, the company is better equipped to give a unique and tailored product experience to …
IP Geolocation API – an accurate, fast, and reliable way to find out the geographical location of your website visitors as per their IP addresses. This data allows you to provide a customized user experience by setting up the website content according to your customer’s location. For example, you will be able to redirect visitors to those pages translated in their specific language, and so will the products on the site as per your customer’s location. What is My IP …