Facebook has long been a powerhouse in the world of social media and despite many new platforms being introduced, it still remains strong in 2023.

As a business owner, if you wish to maximize your growth potential on Facebook, it’s important that you stay on top of the current trends.

In this article, we’re going to share 5 trends that should influence your social media strategy in 2023 and beyond.

• Reels are on The Rise

Instagram reels were an instant success but it has taken Facebook a long time to accept them. In any case, they are now on the rise and it is well worth utilizing them in your Facebook strategy in 2023.

As Mark Zuckerberg recently shared on his Facebook account, reel plays on the platform doubled in the last year which is a huge growth rate.

• Experiment with AI for Research

AI is nowhere near ready to replace writers graphic designers and videographers, however, it is certainly going through leaps and bounds. And while you shouldn’t fire your creatives anyway, it’s certainly worth experimenting with AI and being familiar with its progression.

For example, many people are using AI to come up with topic ideas or to research trends. Doing so might be able to take the pressure off your creative team and allow them to focus more on producing the content itself.

• Look for Partnership Opportunities with Creators

Modern social media creators and influencers are constantly thinking up new and exciting ways to create and engage with their audiences and make money online.

If you are struggling to compete and constantly think up fresh post ideas, it’s worth looking for partnership opportunities.

For example, if you find an influential creator who fits with your brand perfectly, you could tap into their growing audience and benefit from the partnership immensely!

Finding an influencer to be an ambassador for your brand might not be on your radar yet, but it is almost certainly worth looking into.

• Chatbots for Customer Engagement

Another one to watch is chatbots’ rise and ability to engage with customers in the comment section and direct messaging.

While not all chatbots are created equal, some are very convincing. So, if you’ve been struggling to keep up with hundreds of comments and messages on a daily basis from your audience on Facebook, it may be worth looking into.

This can take the strain off of you and allow you to focus more on managing your business (rather than trying to respond to every single interaction, personally).

• Creating a group and leveraging your audience

Facebook’s suggested content is becoming increasingly sophisticated; as a result, relevant groups are becoming easier for users to find.

This is a great opportunity for you to create a group of your own and start monetizing your followers.

For example, an agency that offers social media advertising services could create a Facebook group where they give away trade secrets and tips. While some followers will be there for the free, high-value advice, many will be primed and ready to convert into clients!

Conclusion

To quickly recap:

• Reels are on the rise
• Using AI to research trending topics can save you time
• There are plenty of partnership opportunities to explore
• Using chatbots can help save time while keeping your audience engaged
• And the fact that Facebook groups are becoming easier for users to find could be an awesome opportunity to leverage your audience on the platform.

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