Guest Post Services Have the Support of Most Search Engines. Guest post services are the most popular approaches used in off-site SEO. If you do some research, then you will be able to find many other methods that serve the same purpose. But none of them will be able to produce the same high-quality results as guest posting. The main goal of all these methods is to build links for your site. In general, the more links you have, the …

Many popular websites on social media such as Facebook , Twitter , Pinterest, etc. are very well known among young people. In addition to these websites, there is another website called Instagram which is a social media website focused on pictures. It gains massive popularity and demand from masses worldwide and has managed to get everybody ‘s attention in the most efficient way. Millions of people use Instagram to take photos and share them with their peers. For networking and …

The rise and rise of Instagram have been well documented. From being a humble photo-sharing social site, a decade later, it is has morphed into one of the most influential platforms for advertisers and brand builders. And the statistics don’t lie!  According to Hootsuite, a billion people use Instagram video every month, while 500 million people use Instagram Stories every day.  The predominance of video as the ultimate marketing tool is borne by looking at the video marketing statistics for 2020.      But before rushing in to take advantage of the hype surrounding Instagram marketing, it is important to pause and take a deep look at your overall marketing strategy, short-term tactics, goals, and deliverables. This article talks about some key tips that will help formulate a successful Instagram marketing strategy.  Have An Instagram Specific Strategy  One of the biggest mistakes that marketers make is to treat all social media platforms as equal and split up their marketing budgets accordingly. However, your Instagram marketing strategies can be quite different from marketing on Facebook or  LinkedIn because you need to need to understand that audience reach, engagement mechanisms, and buying intent is different for each platform.   Before you create an account on Instagram and start posting videos and photos, you need to be sure that Instagram is right for your business. Instagram works best by telling stories. If you have the right stories to tell, Instagram could be the ideal platform for your social media marketing.   Understanding Your Audience Knowing and understanding your target audience is critical for any business strategy. In terms of such differentiated social media platforms, it becomes even more important. While Instagram boasts of a large audience, you do not want to waste your dollars by reaching out to people who have no need or use of your products. You can start by asking yourself questions like  ‘Are my customers or prospects even on Instagram?’ or ‘How likely is it that they will buy after looking at my product video?’.  You should already have a list of buyer personas that you would consider the best fit as potential customers; apply the same to  Instagram.  Targeting Your Identified Audience  Once your audience has been identified, they need to be targeted through the judicious use of hashtags and local filters. Ensure that you use relevant hashtags that your target audience is searching for. Find similar tags that your competitors or peer groups are using. Targeted ads can be used to reach even more potential customers if you are willing to invest a little time and set aside a small budget. Be cautious of overusing hashtags or using ‘banned’ hashtags, as this can potentially hurt your reach.  If there is a local aspect of your products or services, you need to make sure that you tag locations. This allows you to get location-specific exposure, which can be converted to revenues easily. https://www.youtube.com/watch?v=r62f4o5xTu0 Optimize Your Branding  Ensure that your Instagram feed reinforces your brand identity. Sticking to your brand’s consistent color scheme and style will  make your brand more recognizable in both the online and offline worlds. Using Video as the Go-To Format Videos have ensconced themselves as the cornerstone of every marketing strategy. To that extent, Instagram is the best social platform for visual discovery! Create your videos in the formats that align themselves with the Instagram video requirements.  Instagram allows videos to be anywhere …